DIWALI 2016

Borough Market on a saturday afternoon

Festive Decor    |    Project Duration: 2 weeks    |    Buzzaar Event

Asia Africa GCC Shopping Centre Awards 2017

Best Thematic Decoration - Shopping Centre

The brief was to design a Fashion theme Diwali decor for a Mumbai mall. The festive spirit was to be spread across the mall through various elements, like the entrance arch, main stage and atrium hangings (dropdowns).

 

We chose a geometric visual language with abstract diya forms to bring in the Diwali connect. Mannequins in latest festive trends were part of each setup. This ensured brand involvement, spreading the spirit through out the mall. A colour scheme of gold and silver finishes with warm white light was adopted.

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Entrance arch: Render
Entrance arch: Render

The angular language at the entrance makes the mall look edgy, confident and fashion forward which helps in uplifting the customer’s overall brand perception.

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Entrance Arch: Final setup
Entrance Arch: Final setup

The angular language at the entrance makes the mall look edgy, confident and fashion forward which helps in uplifting the customer’s overall brand perception.

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Central Catwalk & Stage: Render
Central Catwalk & Stage: Render

The central catwalk was designed using simple forms and dramatic lights with expressive mannequins, which offered a platform to the global trends inside the mall making it ‘The Fashion Destination’.

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Central Catwalk & Stage: Final setup
Central Catwalk & Stage: Final setup

Night shot

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Central Catwalk & Stage: Final setup
Central Catwalk & Stage: Final setup

Day shot

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Atrium Hangings
Atrium Hangings
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Atrium hangings with Mannequins
Atrium hangings with Mannequins
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Concept development
Surface finishes