DIWALI 2016
Festive Decor | Project Duration: 2 weeks | Buzzaar Event
Asia Africa GCC Shopping Centre Awards 2017
Best Thematic Decoration - Shopping Centre
The brief was to design a Fashion theme Diwali decor for a Mumbai mall. The festive spirit was to be spread across the mall through various elements, like the entrance arch, main stage and atrium hangings (dropdowns).
We chose a geometric visual language with abstract diya forms to bring in the Diwali connect. Mannequins in latest festive trends were part of each setup. This ensured brand involvement, spreading the spirit through out the mall. A colour scheme of gold and silver finishes with warm white light was adopted.
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The angular language at the entrance makes the mall look edgy, confident and fashion forward which helps in uplifting the customer’s overall brand perception.
The angular language at the entrance makes the mall look edgy, confident and fashion forward which helps in uplifting the customer’s overall brand perception.
The central catwalk was designed using simple forms and dramatic lights with expressive mannequins, which offered a platform to the global trends inside the mall making it ‘The Fashion Destination’.
Night shot
Day shot
