Disney's Summer Jam

Event Design    |    Project Duration: 2 weeks    |    Client: Disney India & Buzzar Events    |    Location: Oberoi Mall, Mumbai

Disney's Summer Jam!

This was the promotional event for movies Pirates of the Carribean 4 and Cars 2. The event had four zones in the mall that lent the Disney experience and interaction. Three flanking zones, Pirates of the Caribbean, Disney Princess and Cars 2 were spread out across the mall. I mainly worked on the Cars zone.

 

Brief: To design a racing track for remote control (RC) cars for conducting races.

 

Concept: Taking inspiration from the Piston cup, the race track was designed. It had elements from the first Cars movie, like cozy cones, Radiator Springs, etc. Characters from the new movie were introduced using panels.

 

The set was 20 feet x 15 feet in dimensions.

 

Group Members: Mamta, Palak, Praneti, Rashmeet, and Soumya 

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Cars race track
Cars race track

The idea was to conduct RC car tournaments with Cars merchandise. 3DsMax model + Vray Render of Cars Race Track

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Plan
Plan

The set was 20 feet x 15 feet in dimensions.

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Front Elevation
Front Elevation

Characters from the second movie were introduced using panels.

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Panel graphics
Panel graphics

I designed these panels using the artwork received from Disney India. 6' x 2'6"

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Event
Event

Final Event Photograph

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Cozy cones
Cozy cones

The race track had elements from the first Cars movie, like cozy cones, Radiator Springs, etc.

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Up close
Up close

Close up of Cone tunnels, Petrol Pump and the Piston Cup.

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Research
Concept development
Set Design