a-MAZE-ing Fashion Capitals

Themed Installations    |    Project Duration: 3 weeks    |    Buzzaar Event and SGC Mall

Borough Market on a saturday afternoon

Nexus malls approached Buzzaar event to design a series of fashion installations for their mall’s inaugural month. The Seawoods Grand Central (SGC) Mall has brought many international brands to Navi Mumbai and Mumbai.

 

Taking this as the cue, one large sized, four small, and four medium size installations were designed.

The installations were not only fashion themed but also interactive and shared fashion trivia.

 

From the renowned fashion capitals of London, Paris, Milan, and New York to a massive interactive maze this was every fashionista’s Dreamland. 

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Central installation
Central installation

a-MAZE-ing fashion maze

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Entering the maze
Entering the maze
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The maze
The maze

2D-3D Croquis on some panels

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The maze
The maze

Panels sharing fashion trivia about Milan.

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Wireframe boxes
Wireframe boxes

Oversize fashion accessories in boxes with merchandise from Vero Moda on the mannequins

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Wireframe boxes
Wireframe boxes

Close up

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Paris Island
Paris Island
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London island
London island
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Milan Island
Milan Island

Closeup of the Milan island.

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Research
Concept development
Artwork creation
Surface finishes
Floor plan
Visitor Experience Design