Visitor Experience Design | Project Duration: 3 weeks | Classroom project
Brief: To design an Albanian food experience for tourists travelling to Tirana.
We spent five days in Tirana during which we witnessed the unique Cafe culture. People spent hours in these cafes nursing their espressos and a bottle of water. These cafes serve only beverages, rarely do they serve food. Our goal was to provide not only a new visitor experience but also a way to benefit the local economy and the communities of Tirana.
Concept: Tourists consider Tirana more of a transit location than a destination. We proposed to use cafes as catalysts and get visitors to spend more time in iconic locations like the Pyramid.
The Byrekafe sources from local bakeries to provide homemade byreks. Gives people reason to stay longer. No tables or chairs, it encourages people to take their food and explore the area, even climb up the Pyramid!
Group members: Caroline, Emily, Jacquetta, Laura, Praneti, Yi-Chun, and Yi-Ning.
Click on the images to enlarge them.
In a span of 5 days we visited 5 restaurants, 2 supermarkets, 2 fast food chains, 9 cafés, 2 bars and 2 markets in Tirana.
There is no typical dish that can be called Albanian. The cuisine is a combination/ variation of Turkish, Greek or Italian food.
International Center of Culture is a structure and former museum that opened on October 14, 1988. Formerly known as "Enver Hoxha Museum" it has cultural and political significance.
Use food and the café culture as a catalyst to enhance the tourist experience around the Pyramid.